Delegates gain useful insights into the main differences between advertising, PR and social media, how to identify their newsworthy stories, how to write a press release that is most likely to get published, and how to “sell” the story to news editors. There are tips on creating attention-grabbing headlines and how to handle a media interview. By focusing on profiling the target audience and developing key messages, it is a great foundation for business owners to improve social media messaging too. See https://www.businesswest.co.uk/events/pr-made-easy to book.
